Identity design for Chicago based arts and culture brand Aesthete.
Overview:
Aesthete is a contemporary arts and culture brand that seeks to spotlight the distinctive narratives and accomplishments of creatives and entrepreneurs from Chicago.
Their mission is to inspire readers through their visually stunning books and innovative design, providing a captivating platform for the city's vibrant and diverse creative community.
Role:
Concept development, Identity design, Typography
The logotype was crafted to embody their artistic and sophisticated tone. It is based on the font of Sigurd Light, where adjustments have been made to letterforms, along with extracting features and replacing them with stylistic strokes resulting in a logotype that is uniquely ownable and distinct.
In alignment with the brief, I developed a typographic visual identity designed to convey their artistic and sophisticated tone of voice.