We created content that takes people on a journey into high fidelity sound.
Overview:
How do you communicate to people the benefits of high-fidelity sound, when you can’t give them the experience of KEF’s speakers in person?
For the last two years, we've created ongoing content for high-end audio brand KEF, taking viewers on a journey through the world of sound, and positioning KEF as the place to go to take your listening experience to the next level.
Team: Flying Object
Tom Pursey: Creative director
George Bergel: Senior producer
Jade Harrison: Junior producer
Charles Rickleton: Art director
Zoe Beaty: Editorial strategist
Role:
Concept development, Visual design
I worked specifically on the Lexicon section of the project where my responsibility was to breathe life into these concepts of sound by crafting a series of generative visuals. These visuals were carefully designed to act as the central elements for the Lexicon segment of the campaign, translating words into dynamic and captivating imagery.
I created thirteen visuals in total, each encapsulating a distinct style reflective of
its intended meaning. The culmination of this endeavour resulted in a visually
cohesive ensemble.