Overview:
Loomi is a social media platform designed for the next generation of athletes. It brings together young competitors across multiple sports to connect, share, and grow their athletic journeys. My role was to reimagine Loomi’s brand identity—making it as bold, energetic, and dynamic as the athletes it serves.
Challege:
Loomi’s existing visual identity lacked the energy and clarity needed to connect with its core audience. Beyond outdated branding, the platform was missing a strong UI foundation altogether. There was no structured design system or consistent visual language in place, which made it difficult to scale or maintain. This project was an opportunity to not only refresh the brand, but to build a strong design system that future development could rely on.
Objective:
The aim was to refresh the branding, color schemes and typography, to better represent Loomi’s spirit—bold, youthful, and ready to move. The goal wasn’t just to make it look good, but to ensure the new design could grow with the product and resonate with its core users.
Outcome:
The result is a bold new identity that brings Loomi to life—visually aligning the brand with the passion and pace of its community. The refreshed look gives the platform a confident edge and positions it to grow with its audience.
Capacities:
Identity design, UI design, Design system