We got small businesses to sign up to Monzo.
Overview:
Monzo wanted to drive awareness of their account offering to small businesses.
So we built a campaign around the stories of three relatable business owners and the rewarding little moments that occur when your business (and banking) goes well.
The campaign beat targets for signs-ups and awareness across a range of channels, and has been significantly extended.
Team: Flying Object
Wave 1:
Tom Pursey: Creative director
George Bergel: Senior producer
Precious McCarthy: Creative lead
Seb Koseda: Senior designer
Simon Waldock: DOP
Alberto Ruiz Soler: Sound designer
Wave 2:
Tom Pursey: Creative director
Precious McCarthy: Creative lead
Charles Rickleton: Art director
Jade Harrison: Midweight producer
Simon Waldock: DOP
Gaberielle Moc: Freelance motion designer
Alberto Ruiz Soler: Sound designer
Role:
Wave 1: Design direction (Assisting), Graphic design
Wave 2: Design direction (Lead), Graphic design
I collaborated closely with our senior designer to refine the design direction. Together, we unpacked what was a brand new identity for Monzo, brainstorming innovative ways to leverage its elements in both the video and social assets.
Subsequently, I assumed responsibility for crafting and guiding the design direction of our social assets. This involved translating our creative vision that could work across various formats tailored for different social media placements.
For the second wave, I assumed a leadership role in shaping the design direction and contributed to conceptualising ideas for the video campaign. Building upon the success of Monzo Business Wave 1, we aimed to maintain visual consistency while infusing Wave 2 with a subtle refresh to prevent the campaign from feeling stale.
Subsequently, I was assigned the responsibility of crafting a preliminary version of the motion graphics video, serving as a blueprint for our freelance motion designer. Collaborating closely with them, I provided guidance and constructive feedback to ensure that the design and graphics elements of the project were executed to the highest standards.