Nike, 2015
Concept artwork for Nike Air Max Day 2015
Overview:
Nike Air Max Day annually honours the iconic Air Max sneaker line, traditionally observed on March 26th. This commemorative event marks the debut of the inaugural Nike Air Max shoe, the Air Max 1, introduced on March 26, 1987.
On this day, Nike unveils special edition Air Max sneakers, hosts events, and actively engages with its worldwide fan community, celebrating the rich history and innovation encapsulated within the Air Max series.
Role:
Illustration, Motion graphics
I created a series of dynamic motion graphic illustrations, each uniquely showcasing the iconic Air Max silhouettes. These visuals were specifically crafted for deployment across social media platforms and the web, strategically aligning with the promotional efforts for Air Max Day in 2015.
The graphic elements in each piece draws inspiration from each shoes unique design, seamlessly aligning with Nike's strong visual language.
The motion graphics vividly depict the weightlessness of the Air Max shoe, employing an expressive approach as the shoes playfully float onto the screen.