Visual identity for the 2023 Royal College of Art Graduate Showcase.
Overview:
Centering on the perspectives, work, and ethos of RCA students, our identity delves into the essence of a royal institution, guided by the question, "What are we celebrating at the RCA?" This approach yielded a culturally responsive framework, grounded in student engagement.
The identity's dynamic features extend to a unique soundscape, with student-submitted ASMR recordings of their work fabrication transformed into a captivating composition, enhancing the motion graphics' ethereal ambiance.
Team: Studio Koseda
Sebastian Koseda: Creative director
William Fairbrother: 3D artist
James Rogers: Sound artist
Anastasia Galicheva: Graphic support
Role:
Graphic design, Wayfinding design,
Featured in:
It's Nice That
The Brand Identity
DesignBoom
The identity for RCA2023 was formed of a deconstructed royal crest, rendered in materials that represent the spectrum of courses at the Royal College of Art.
The crest spans over motion graphics, printed matter and exterior vinyl on the Battersea and South Kensington Campuses, it also featured across the Truman Brewery which the RCA MA2 courses occupied.
What are we celebrating at the RCA? This was one of the driving questions which informed all creative output.
Year after year, the big questions asked by students at the RCA position them as thought leaders in their relevant industries, we wanted to champion these big question on large scale flags which featured across campuses.
We put out an open call to students, asking them to submit critical and speculative questions which may have informed their work and research.
Chromakey green and blue make up the main colour palette of the identity, these colours are symbolic in post-production as a technical medium, a digital blank slate and an opportunity to fill a visual space with any chosen of content and context.
The colours inform both the main event lockups and a comprehensive wayfinding system throughout the sites.
Students from all courses were invited to inform the soundscape of the identity by submitting ambient recordings from the RCA studios such repeated rhythm of a loom, ASMR recording of creating a sculpture, recorded conversations, seminars, symposiums, studio noise and building ambience.
Submissions were then edited, composed and integrated into motion based placements.
I worked collaboratively to support on the development, execution and strategic implementation of deliverables, ensuring a consistent visual language was met throughout the project.